More women are playing games, especially on the Switch.
More women are playing games, especially on the Switch.
The Changing Landscape of Gaming
According to a recent PlayerPulse study by Circana (formerly known as the NPD Group), the gaming landscape is shifting and leveling up in a fantastic way. It turns out that female gamers are on the rise, challenging the long-standing myth that gaming is strictly a boys’ club.
Let’s dive into the numbers, shall we? The report, published in April 2023, reveals that a whopping 47% of console gamers in the United States are women. That’s right, ladies are rocking those controllers with style! And guess what? The Nintendo Switch is leading the charge as the most popular console among female gamers, with an impressive 52% ownership rate. It’s like the Switch is sprinkled with a touch of female gamer magic!
But hold on, Xbox lovers, we’ve got some exciting news for you too. About 45% of Xbox Series X|S consoles are owned by incredible women, and even though PlayStation is lagging slightly behind, with 41% ownership among women, we all know it’s not about the console, but the amazing games we play on them.
Moving on to the glorious PC master race—get ready to applaud, folks—women make up a jaw-dropping 50% of PC video game players. Let’s give a round of applause to all the badass ladies dominating the virtual battlefront on their PCs! And when it comes to mobile gaming, the ladies are ruling with a 54% majority. So, the next time someone tries to tell you that women aren’t a sizable part of the gaming community, kindly direct them to Circana’s report and ask them to eat their words.
Now, let’s talk about the brains behind the numbers. Circana went all out to ensure the accuracy and reliability of their findings. The study, encompassing over 10k households with participants over the age of 13, had a rotating sample to keep things fresh and exciting. And to keep any biases or errors at bay, Circana implemented a sophisticated weighting system based on representative distributions of platform use and investment. Talk about fancy data handling!
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But hey, all these numbers are great, but let’s not forget one crucial detail—the games themselves! We’re all curious about what’s on the horizon, right? So, without further ado, let’s take a quick peek at the most-anticipated Nintendo Switch games of 2023 and beyond.
- “Nintendo2023-2024games”:

- “AEW Fight Forever”:

- “Oxenfree II: Lost Signals”:

- “The Alchemist of Salburg”:

- “Black Myth: Wukong”:

- “Double Dragon Gaiden”:

- “Disney: Illusion Island”:

So, what’s the big takeaway here? Well, the rise of female gamers is not just a trend; it’s a revolution. The gaming community is becoming more diverse and inclusive, and that’s something we can all celebrate. So, whether you’re slaying dragons, exploring magical worlds, or scoring goals on the virtual pitch, remember that gaming is for everyone, regardless of gender. Keep gaming on, ladies! Let’s show the world that we can kick virtual butt and have a damn good time doing it.




