Take-Two CEO wants to make money from all mobile game players.

Take-Two’s CEO Wants to Monetize “100% of the Audience” for Mobile Games

Hey there, gamers! Big news from Take-Two’s CEO, Strauss Zelnick – he wants to monetize every single player in their mobile games. Yep, you heard that right, they’re aiming for 100% monetization! Currently, less than 10% of players actually spend money on mobile games, with the rest playing for free and moving on. But Zelnick wants to change that.

“We are fielding a game for 100% of the audience and monetizing 10% or so, perhaps a bit more, often a bit less. And it’s our view that we ought to be monetizing 100% of the audience,” Zelnick boldly stated during Take-Two’s latest earnings briefing.

Now, Zelnick knows that not everyone will whip out their wallets for microtransactions. So, how will Take-Two achieve their ambitious goal? Drumroll, please… it’s all about advertising! Yep, they’re planning to monetize the non-paying players through advertising. Sneaky, right?

“But how can we do that and still create a high-quality experience?” you might wonder. Well, Zelnick believes they can pull it off by distinguishing between different audiences. They’re not there just yet, but they’re moving in that direction. In the end, it’s all about striking a balance between making money and keeping players entertained.

In the meantime, Take-Two’s mobile game business has seen a huge boost thanks to its recent acquisition of Zynga. They made it rain with a whopping $12.7 billion for the mobile and social game giant. Talk about a game-changer! Although, let’s not forget that Microsoft is ready to throw down a colossal $68.7 billion to acquire Activision Blizzard. That’s a pretty penny, my friends!

Now, let’s talk about the man himself – Strauss Zelnick. Do you think he’s motivated to make this monetization dream come true just for fun? Nah, his paycheck depends on it! In 2022 alone, Zelnick and Take-Two president Karl Slatoff earned over $31 million in stock and incentives, all thanks to the performance of microtransactions. They’re literally swimming in money!

In another exciting tidbit, rumors continue to swirl that GTA 6 could be hitting the gaming scene in 2024. Get ready, folks, because the wait might finally be over!

Before we wrap this up, let’s check out the “Top 10 Most Expensive Video Game Buyouts Of All Time.” Feast your eyes on these mesmerizing screenshots and dive into the world of big-money acquisitions in the gaming industry:

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